Friday, February 01, 2008

Microsoft Bids $44.6 Billion for Yahoo and Shakes Up Media Landscape

Software Giant Puts Google Squarely in Its Sights as It Touts Commitment to Search and Advertising

By Abbey Klaassen

Published: February 01, 2008

NEW YORK (AdAge.com) -- In a move that could dramatically alter the shape of the internet for both consumers and advertisers, Microsoft has made a $44.6 billion bid for Yahoo. The software giant announced early this morning its intentions to bid $31 a share for struggling Yahoo.

"Today the market is increasingly dominated by one player," said Kevin Johnson, president-platforms and services at the Redmond, Wash.-based Microsoft. "By combining assets, we can offer a better choice [for consumers, advertisers and publishers]."

That one player, of course, is Google, which owns about two-thirds of the market share for internet search and has outmaneuvered Microsoft and Yahoo for the past couple years.

http://adage.com/print?article_id=124793

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