Wednesday, March 19, 2008

Telah hadir Ipsos Indonesia

Press Release
Ipsos acquires two specialized research companies in the United States and creates a joint venture in Indonesia

Paris, March 18, 2008 – Jean-Marc Lech and Didier Truchot, Co-Presidents of Ipsos, announce today the acquisition of two companies:

• Monroe Mendelsohn, a leading independent media, marketing and opinion research company in the US;
• Forward Research, one of the strongest US based agencies specialized in Research for agricultural and animal healthcare industries

Furthermore, Ipsos announces today the creation of a joint venture in Indonesia.


Ipsos together with the local partner Iwan Murty creates a joint-venture to develop an activity of business management consulting in the Indonesian market.

Ipsos will hold 60% of this structure which will be based in Jakarta.

Iwan Murty has over 15 years experience with TNS and Research International in Indonesia and Australia markets. He has opened his own data collection company, Central Data, which has subsequently grown to be the largest independent supplier of data collection services in Indonesia, and the main supplier of quality fieldwork to a number of international clients including Unilever.

Until now Ipsos had no presence in Indonesia, where the research market is rapidly growing. It is estimated in 2007 at USD 46 millions, a growth of 25% compared to 2006.

Richard Mecchi, CEO of Ipsosin Asia-Pacific said "The presence of Ipsos in Indonesia was necessary both in terms of servicing large Ipsos clients in the country such as Unilever, L'Oréal and Danone and in terms of being competitive on large regional quotations and mandates. We are delighted to work with Iwan Murty who is a well-know and respected professional."

Iwan Murty said: "We are very happy to be part of Ipsos' Global Network. Ipsos' strong global products and focus on marketing and advertising research, combining with our local knowledge, will benefits our clients. Some of our clients have been looking forward to welcoming Ipsos to the Indonesian market to bring fresh approaches. We are looking forward to developing Ipsos Indonesia to become a major player in the industry."


Founded in Paris, France, in 1975, Ipsos is the only independent, publicly-listed research company that is controlled and managed by research professionals. Ipsos ranks third among global survey-based research companies, focusing on five core specialisations: Advertising, Marketing, Media, Opinion and Customer Relationship Management research.
With an effective presence in 55 countries, Ipsos conducts research in more than 100 countries.
Working both on global scale and local markets, our expert teams give our clients the strong benefit of high value-added business solutions including qualitative, forecasting, modelling, market knowledge and consumer insights. The company has been publicly traded since 1999. In 2007, Ipsos generated global revenues of 927, 2 million euros ($1, 270 billion USD).

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